We built out over 100 pages as interactive wireframes in order to demonstrate and test enhancements to existing Farm Commons website. This participatory prototyping approach allowed Farm Commons users to identify challenges and incorporate feedback so the Made by We team could make changes at a rapid pace.
UX & Digital Design
Inspired by the warmth of the Farm Commons team, we built upon their existing brand with friendly iconography and a nature-inspired color story. This brand system was then applied across a suite of materials, from the digital to the real world.
We reimagined the experience of learning about farming through an interactive quizzes and building a personalized to-do list for users.
Farm Commons is a non-profit doing a world of good for sustainability-minded farmers.
Made by We has had the incredible opportunity to work directly with the founder of Farm Commons. Together, we've launched new features for users, created printed materials and incorporated custom illustrations into their brand.